That a psychologist and not an economist is writing about economic matters is telling, for the thrust of the argument is really one of values: not the price-setting values of supply and demand but instead those that determine whether one needs a gadget and whether by buying it he or she will improve someone else’s life. Psychological studies indicate that those who fall under the spell of consumerist cultism care demonstrably less for such things as treating other people fairly and not ravaging the planet. Lucy in the Mind of Lennon, 2013, etc.) writes in his accompanying text, is “a system that celebrates materialism, consumerism, and status.” It does so, he continues, at the expense of other values that could be more important, such as community, public education, environmental quality, and other like matters. Hypercapitalism, Kasser (Chair, Psychology/Knox Coll. “Overeducated cartoonist” Gonick, the pen behind numerous cartoon guides to scientific and historical subjects (The Cartoon History of the Universe, etc.), returns with this look at the reigning economic system of the day.
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